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2020 Aloe Up Idea Book

2019 Essentials Catalog View


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How We Make It

How We Make ItMost people know a little bit about Aloe Vera Gel but not the whole story.  We know it’s good for you, natural and helps with burns.  How many times have you been at the beach and got a bad sunburn…then, someone finds an aloe vera leaf, breaks it open and rubs the gel on your burn. Feels better, right?

There is a lot more to the science of Aloe and why it works.  Aloe Vera Gel, when applied to your skin or ingested will stimulate your immune system into action.  This helps your body naturally regenerate skin cells and is why aloe is a great moisturizer and burn relief product.  Aloe also reduces swelling and stops itching.  What most people don’t know is that Aloe is the same PH as your skin and is a great penetrator.  With Aloe Up Suncare, we use a base of Aloe to carry the sunscreen down into your pores so it doesn’t sit on top of your skin and feel greasy or wash off easily.

Over the last 27 years I have been asked the same question over and over.  “Why does Aloe Up work so much better than the other brands?”  My answer is always the same – “It’s the Aloe Vera Gel.”  We grow our own aloe on 600 acres in Harlingen, Texas.  The strain we grow is the Aloe Barbadensis Lenny Miller which is the best type for cosmetic and food grade uses.  Most sunscreens and moisturizers are based with water or mineral oil and a manufacturer may put a drop or two of Aloe Vera in there for marketing purposes.  A Drop or two won’t do the trick.  If you don’t put in at least 20% by volume of pure aloe vera gel, you will not get the true benefits of Aloe Vera Gel.  Aloe Up starts with the most effective aloe and uses at least 35% to 96.9% in each product we produce. That is why we control the growing of our most important ingredient…Aloe Vera.

Our Brand Story How We Make It Why It's Better